Our Story

Vellum & Rose started with a simple frustration: too many beauty products promise everything and deliver very little. Half-used bottles pile up in drawers, formulas that looked good on a shelf but never earned a second purchase. We wanted to build something different — a small, considered lineup of skincare and beauty essentials that people actually finish and reorder.

Formulated to be finished, not displayed

Every product in our collection goes through rounds of testing before it earns a place in the lineup. We're not chasing the biggest catalog — we're chasing the smallest one that still covers everything you need, done well. If a formula doesn't hold up to real, everyday use, it doesn't make the cut.

Small-batch, always fresh

We work in small runs rather than mass-producing and warehousing product for a year before it reaches you. That means what arrives at your door is fresher, and it means we can adjust and improve formulas quickly instead of being locked into a giant batch.

Clean, cruelty-free, and honest

Every product is vegan and cruelty-free by default — not a marketing add-on. We believe beauty shouldn't come at the cost of an animal's wellbeing, and we hold every new formula we bring in to that standard before it ever reaches our shelves.

Where we're headed

Vellum & Rose is still young, and we're building it deliberately — one tested product, one honest review, one repeat customer at a time. Thank you for being part of that from the start.

Shop the full collection or head to our Bestsellers to see what people reorder most.